Bitches Love Wine®GOOD GEAR. GREAT COMPANY.

ACTIVE LIFE. REAL LIFE. REALLY GOOD WINE.

Train hard.Live well.Drink the wine.

Bitches Love Wine® is an Australian lifestyle apparel brand for active women.
Made for training days, good friends and a glass of wine.

A LITTLE ATTITUDE. A LOT OF LIFE.

Runner wearing a Bitches Love Wine tee at the Bay to Bay eventOUT THERE. DOING THE THING.

ALL OF YOU IS WELCOME HERE.

Big days.
Full lives.
No apologies.

Early starts. Finish lines. Work, family, friends and everything in between. We’re for women who live fully — and don’t feel the need to choose between being active and enjoying what they love.

MEET YOUR NEW REGULARS

Good gear.
Great attitude.

SHOP ALL
Woman in a Bitches Love Wine tee and cap holding a glass of wineONE TEE. A WHOLE LOT OF CONVERSATIONS.

THE WOMAN BEHIND THE WINE

It started
with a T-shirt.

It started with a T-shirt. And a phrase that had been floating around Paula’s house for years. When she wore her one-off tee, women stopped her to ask where they could get one.

Our founder Paula runs long distances, does triathlons and trains hard. She works hard, too. And she still loves a good glass of wine.

So she made Bitches Love Wine: a brand for women who don’t see fitness, ambition, friendship, fun and wine as competing identities. A little attitude. A lot of life. No apology needed.

Meet Paula. Our founder.

THERE’S MORE TO LIFE THAN ONE THING

Find your people.
Do your thing.

From the first kilometre
to whatever comes next.

Women in BLW training tees at a running track
01 / SHOW UP FOR YOURSELF.
BLW training tee worn during a Pilates session
02 / MAKE ROOM FOR WHAT YOU LOVE.

YOU’RE IN GOOD COMPANY

Join the
wine list.

New drops, occasional news and other important wine-related business.

THE GOOD COMPANY CONTINUES

See you out there.

@bitches_love_wine